- Persisting in integrity and trust.
- Pursuing excellence and innovation and service.
- Build a challenging work environment where learning never stops, and pursues the goal of becoming an employer that all employees can be truly proud of.
- Valuing corporate governance while pursuing balanced interests between customers, employees, stockholder and all stakeholders.
- Fulfilling energy saving and carbon reduction, looking after environmental protection, and pursing environmental sustainability development for responding to climate change.
- Caring for the disadvantaged and making society harmonious and warm.
